University of Southampton - PR for Bioversity 2007 Conference

Bioversity 2007, the first conference solely dedicated to showcasing university technologies to bioscience and pharmaceutical companies, was held on the 20th June at Westminster Hall in London. The conference was a huge success, attracting over 100 delegates from the UK's top universities and European life-science companies with the aim of encouraging world-class partnerships and collaborations. Northbank worked closely with the conference organisers from the University of Southampton to raise awareness of the event through PR. The pre-conference media outreach also helped to develop the Bioversity brand for future success. Northbank strongly believes in supporting partnerships between academia and industry and leveraging the commercial potential of university technologies.

Our task

• Raise awareness of the event in the investment and bioscience community
• Build the Bioversity brand for future conferences

Our Methods

• Distribution of press releases pre- and post-event
• Negotiation of co-promotional agreements with key media and bioscience networks
• Listing of the event on conference and biotech websites

Results

• Secured contra-deals including editorial, pre-conference e-mailers, newsletter sponsorship, online banner adverts and print adverts with target publications: BioProcess/BioExecutive International, sp2, pharmalicensing.com, Real Deals and Science Business
• Negotiated distribution of pre-conference e-mails to members of bioscience networks: London Biotechnology Network and SEHTA
• Arranged editorial presence at event

Client Endorsement

Ms Emma Connolly, Marketing Coordinator at Bioversity said: "Northbank's expertise in the life sciences field was integral to the success of Bioversity. They set up a number of contra deals with key titles which helped build awareness of the event."

June 2007

To discuss our capability in this area please contact:
Lorna Cuddon, Account Director
+44 (0)20 7457 2020
lorna.cuddon[at]collegehill.com

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