Refreshing the Elga LabWater brand

ELGA LabWater is an integral part of Veolia, the world’s leading environment and water service company. The Company has over 50 years’ experience dedicated solely to pioneering water purification systems for scientific and medical research and healthcare applications. Products range from small, single point-of-use, easy-to-install bench top systems to large, robust centralised systems that fulfil the water purification needs of an entire facility or building.

College Hill worked closely with ELGA LabWater’s senior marketing and sales management team to create and develop a rebrand that better reflected the Company’s integration into Veolia and its current product offerings into the different market sectors.

Objectives

• Make recommendations about rebranding
• Develop rebrand within Veolia corporate identity (CI)
• Improve corporate and product positioning and messaging

Our Approach

• Developed new corporate and product messaging and positioning statements
• Reviewed and compared ELGA LabWater brand and marketing materials with Veolia and competitor brands. Recommended that the rebrand should strongly align with Veolia
• Designed and developed new logo and implemented many features of the Veolia design style and colour palate. ELGA LabWater logo became ELGA
• Further modernised the image of ELGA LabWater through commissioning new application focused photography
• Developed design templates and CI guidelines
• Implemented rebrand across print and digital marketing materials

Results

• Created new identity and platform for all future materials
• Implemented the rebrand and produced: a revised edition of the 84 page Pure Labwater Guide, four product brochures, exhibition stands and integrated marketing materials for international conferences

College Hill is currently extending the capability of the customer portal and developing a German language version of the website.

Client Endorsement

Natasha Zarach, Marketing Communications Manager at ELGA LabWater Global Operations said: “It has been a pleasure working with College Hill’s team, they understand the technicalities of our business and applications of our products, which has helped establish a new brand that sets the platform for our future directions.”

February 2009

To discuss our capability in this area please contact:
Chris Fisher, Creative Director, Associate Partner or Dr Eileen Paul, Projects Director
+44 (0)1260 296500
chris.fisher[at]collegehill.com or eileen.paul[at]collegehill.com

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