Branding, Messaging and Creative Theme for MNT Network

The Micro and Nano Technology (MNT) Network wanted a brand, messaging and creative theme to communicate to customers with the following objectives:

• Show how individual facilities can, when networked together, offer a globally competitive service that can support diverse industrial applications
• Encourage industry customers to interact with MNT Facilities
• Encourage companies to contact MNT Facilities
• Position UK as a leader in Micro and Nano Technology
• Promote uptake of Micro and Nano Technology

Northbank responded to the brief and began by identifying audiences and defining key messages. This led to the creation of a draft messaging framework upon which to base all communications moving forward. In addition, Northbank created a Q&A messaging document, and a new boiler plate, logo and creative theme based on the MNT logo with brand guidelines. The deliverables also included a facilities map diagram ? a visual chart of the facilities network.

August 2006

To discuss our capability in this area please contact:
Lorna Cuddon, Account Director
+44 (0)20 7457 2020
lorna.cuddon[at]collegehill.com

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