Oxford BioMedica specialises in the development of novel gene-based therapeutics for the treatment of cancer, neurodegenerative diseases and other disorders with major unmet clinical needs.

The Company’s previous identity had grown to be visually inconsistent and gave an appearance of being predominantly research and technology focused. We were asked to realign and develop the identity to reflect the product focus of the Company. We simplified and improved the legibility of the logo and used the helix to form the basis of a visual style. The helix forms the holding element in all print and electronic materials and contains imagery appropriate to the content. The new identity reflects a more mature company, is more consistent and is easier to use and manage.

We implemented the identity across a new set of datasheets, folder, Annual Report and website. Our understanding of the science and their business enabled us to help write key scientific and promotional content for these materials. As part of the projects we art directed photography to communicate the new focus and help build a photo library for future materials.

Visit the live website at www.oxfordbiomedica.co.uk

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