Product PR

Sigma Aldrich provides chemical and biochemical materials, and large-scale custom and cGMP manufacturing services to the pharmaceutical, biotechnology, and high-technology industries from discovery through commercialization. Recently it has enhanced its cell culture and manufaturing capabilities in Europe to support growing market need.

The Company is unique in its ability to supply the broadest organic and biochemical manufacturing technology base in the industry with over 85,000 products, nearly half of which are produced in house. Sigma Aldrich’s 6,000 employees serve over 1 million customers world-wide and create annual sales exceeding $1 billion. The Company operates 29 manufacturing sites in eight countries.

In recent years Sigma Aldrich has evolved and expanded from a specialty lab chemicals supplier with fine chemicals and biotech sales divisions, to a broader position in life sciences with stand alone business units for Scientific Research, Fine Chemicals and Biotechnology, each with their own R&D, manufacturing and sales operations. In order to strengthen the awareness of these strategic developments, Northbank was appointed to support Sigma with its European PR outreach, including at the 2003 CPhI conference in Frankfurt.

The main goals were to build a strong foundation for media relations programme by using CphI as an opportunity to meet with and brief the press, in particular to create awareness for the latest expansion of manufacturing and cell culture capabilities in Europe. Northbank suggested two events: a press conference to provide an in-depth briefing and Q&A session; and an exclusive dinner for a select group of senior journalists and editors from key publications.

As conference rooms at the CPhI conference had long since been booked, Northbank had to find a creative solution that meant organizing the press conference in one of the trade fair center’s restaurants. This solution meant that journalists did not have to stray far from the exhibition halls and was very successful in that a total of 16 editors attended. The Northbank German team was also responsible for researching the dinner, which was also a success with all targeted media attending. The relaxed atmosphere, great wines and superb food provided an ideal environment to extend media relationships. The Northbank team, led by Stefan Platz was responsible for full project management and in site support around these CPhI media events

As a result of the media out reach at CPhI, Sigma Aldrich was featured in the Chemical & Engineering News Show Times and will appear in four post event reviews. In addition, 10 article opportunities were secured including in Chemical & Engineering News, Scrip, SP², Manufacturing Chemist, Chemical News, Specialty Chemicals Magazine, CHEManager and others.

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