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The Syngenta
biopharma brochure
Syngenta biopharma is a recently formed business unit of Syngenta,
a world leading agribusiness, that is committed to developing a
pipeline of biological therapeutics produced in plants or through
microbial fermentation. Syngenta biopharma believe that strong synergistic
partnerships with biotech or academia are key to their success.
Specifically it is interested in attracting partners with early
stage biological products for in-licensing or co-development. Northbank
was commissioned to establish and promote Syngenta biopharma by
producing an eye-catching marketing brochure for use at BIO and
throughout the year.
Objectives
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To
communicate the capabilities and strengths of Syngenta biopharma
to potential partners |
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To outline
what Syngenta biopharma is seeking in potential partners |
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To write
the brochure and visually communicate messages in a clear and
memorable way |
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To create
a new theme, independent of Syngenta and unique for Syngenta
biopharma |
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Design
to allow inclusion of supporting documents |
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Work as
an introductory piece prior to a meeting or a leave piece |
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Design
it for print or electronic presentation |
Methods
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Various
themes were developed to show possible ways of communicating
what Syngenta biopharma offers and how it fits into a partner’s
offering |
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The chosen
design used symbolic icons to represent the drug discovery and
development pipeline, and to clearly show where Syngenta biopharma
and partners can work in synergy |
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To make
the brochure stand out and be memorable metallic ink was used
to reflect and build the quality and values of the Syngenta
biopharma image. Photography was used to reflect supporting
messages |
Results
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The
brochure drives the audience to visit the Syngenta biopharma
website, the content of which was written by Northbank to work
synergistically with the brochure |
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The brochure
made its debut at Syngenta biopharma’s major partnering
conference, BIO2004 |
June 2004
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