| 14
November 2005
BIO-Europe
2005, media relations support
Through
a carefully prepared communications plan, Northbank drew in a pan-European
and international group of media to the BIO-Europe conference in
Dresden, Germany, the world’s largest stand-alone partnering
conference. The attending media included the Financial Times, FT
Deutschland, DowJones, BioCentury, BioWorld, Genetic Engineering
News, a host of German national and local press, plus a wide selection
of business and trade media. Additionally, the team of three Northbank
staff (Marc Egelhofer, Christelle Kerouedan and Adam Michael) and
a Northbank affiliate (Caroline Stupnicka), hosted the press office,
press conference, and chaperoned the attending media. The result
was widespread media coverage on the conference, attending delegates,
and key developments in the industry in discussion at the conference.
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