New product brand & marketing materials for Solexa Inc

Having worked with Solexa for many years, Northbank was commissioned to design and develop a set of high quality marketing materials for the new Solexa Genome Analysis System. Utilising a modern colour palate and a professional visual style, which combined photography with technical illustrations, Nortbank delivered the materials in time for the American Society of Human Genetics conference.

Northbank was briefed to create a design theme that could be applied across all of Solexa’s corporate materials, including the company website, its product literature, and its exhibition materials, to build a clear and consistent image. The specific project deliverables included a new product brochure, technology overview, branded giveaways and a pre-conference promotional e-mailer.

Following an intensive briefing, a series of creative ideas were proposed using different design concepts that aimed to emphasise the unique capabilities and benefits of the product. One of these ideas was selected and taken forward to the next phase to be developed further and applied across the marketing materials.

Northbank was responsible for authoring the technical copy for the promotional literature, and for designing technical illustrations for use in electronic and print media to explain to customers how the new system works.

To raise awareness of Solexa’s workshop at the conference, Northbank also designed a HTML email file, which was used to target conference delegates and promote the new product. Click here for the press release.

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