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College Hill Life Sciences
Newsletter 19, March 2009 www.collegehill-lifesciences.com
Welcome

If you are UK-based you can't have missed the large amount of communications on Darwin timed around the 200-year anniversary of his birth in February. Later this year sees the 150th anniversary of the publication of his Origin of Species - the principles of "survival of the fittest" (a phrase actually coined by the philosopher Herbert Spencer, but later adopted by Darwin) can be applied not just to evolution and biological systems, but equally to business: indeed Spencer himself applied the Darwinian model to cultural and political thinking of the time.

So in today's "credit crunch" times, survival of the fittest must be on all of our minds: how do we, as business leaders, ensure that the enterprises we have so carefully nurtured during the times of plenty, survive and flourish. The key is understanding our competitive advantages in today's climate (not yesterday's), and promoting and investing in those advantages, whilst at the same time ensuring that we are mindful of the limited resources our business "ecosystem" now offers. A keen eye for cash preservation, but not at the expense of risking business starvation or strategy strangulation; strategic investment in innovation, value and service.

At College Hill our strategy has been to build a team of cross-discipline communications experts, a strategy we have invested in further with the opening of a US office, as well as the addition of a senior expert in healthcare communications. If you are taking a long hard look at the added value your communications consultancy is offering, we'd be delighted to have the opportunity to show you what College Hill Life Sciences can offer. Give me a call or drop me an email, we'd love to talk.

Sue Charles
Managing Partner, Life Sciences

Sue Charles
Managing Partner
Contents
Features
Capital MarketsCollege Hill expands into the U.S.

In January 2009, College Hill opened its office in San Francisco and appointed Erik Clausen as Partner and General Manager. The new office has a strong focus on the life sciences sector and provides U.S. service both for College Hill’s international life sciences clients as well as an expanding U.S. client base. If you'd like to get in touch please click here.

View News Item
Capital MarketsCreative team lead rebranding for Veolia subsidiary

ELGA LabWater, the global laboratory water brand of Veolia Environment’s Veolia Water division, selected College Hill Life Sciences to rebrand the Company in line with Veolia’s corporate identity. The rebrand, including a new logo, design style, image and corporate and product positioning and messaging is being rolled out across global marketing communications collateral.

View News Item
News
College Hill has been appointed by London South Bank University (LSBU) to develop an integrated public relations, public affairs and crisis communications programme, following a competitive pitch. College Hill will work with LSBU to promote its academically rigorous and highly practical courses in building and design, nursing and sports sciences. The programme will also target government, funding bodies, alumni and the local community. More…
Direvo Biotech In September 2008, DIREVO Biotech AG was acquired by Bayer Healthcare in an all cash deal at a transaction value of €210 Million (approx. $300 Million). At the same time DIREVO Industrial Biotechnology GmbH, a wholly owned subsidiary of DIREVO Biotech AG, was not subject to this transaction and was sold in a separate deal to a group of financial investors. College Hill Life Sciences was asked to develop a media campaign aimed at raising awareness and understanding of the acquisition and of the new company’s future plans under the agreement. More…
GE Healthcare The annual IN Cell Image Competition has, once again, brought to light some beautiful images generated by scientists from around the world; all of the images have been produced using GE Healthcare’s IN Cell Analyzer, a high content analysis microscopy system. College Hill Life Sciences devised an integrated marketing and PR programme to drive voters to the website and maximise global coverage. More…
Cheetah Conservation Fund The Cheetah Conservation Fund (CCF) was founded by Dr Laurie Marker in 1990, conducting vital research and implementing strategies for cheetah conservation in their natural habitat. In December, College Hill Life Sciences took on pro-bono work to raise the UK profile of CCF’s contribution to conservation of the cheetah which was featured in an article in The Times. A recent BBC4 programme featured the work of CCF in a documentary “Cheetah man” and Dr Marker was interviewed in the Financial Times. More…
Cheetah Conservation Fund Sign Up Now - Late 2009, London. Last May saw the launch of the inaugural College Hill Life Sciences Quiz Party. Fifteen teams battled it out in a competition of ten life science themed rounds set by guest Quiz Masters Mike Ward, Senior Editor of BioCentury and John Hodgson, Director of Critical I. For pictures and info from the night and to sign up for this year's event, please click here.
DxS Last year DxS was able to secure a deal with Amgen to provide TheraScreen® as a companion diagnostic for Vectibix following the EMEA’s decision to approve Vectibix on the condition that it was provided with a companion diagnostic. College Hill Life Sciences was charged with raising awareness of DxS increasing its profile as a leader in companion diagnostics. More…
Abraxis College Hill’s Life Sciences team has been appointed by Abraxis Bioscience (NASDAQ: ABII) to support the European launch of its product ABRAXANE®, with initial launches in the UK and Germany. College Hill’s remit includes both corporate and product-based public and media relations. ABRAXANE® is the world’s first and only albumin bound nanoparticle chemo - therapeutic compound which is based on its proprietary tumour targeting system known as the nab™ platform. More…
London Technology Fund November saw the final of the 2008 London Technology Fund competition, which was supported by College Hill Life Sciences. In a closely fought competition, Accentus Medical won the Life Sciences sector award and was overall winner of the Competition, while the Design and Engineering winner was Feed Me Bottles, developer of an innovative self-warming baby bottle. More…
Simcyp Having developed simulators to test the effects of new drugs on adults and children, Simcyp was keen to make a splash about their virtual rat simulator, which can be used by researchers to determine what effects a drug may have on a rat. College Hill Life Sciences was asked to help publicise the effectiveness of Simcyp’s rat simulator and highlight the innovative science behind its simulators. Coverage included a news feature in the Financial Times. More…
In Brief Events We Are Supporting
Munich Financing Roundup: Looking back over 2008, it’s hard not to feel gloomy with all the news of trouble on the financial markets, credit crunch and economic downturn. Yet for clients of College Hill’s Life Sciences Munich office, last year was marked by a string of eye-catching transactions that appeared to buck the trend. More…

New Biz: In recent months, College Hill’s Life Sciences team has started working with a number of new clients including: Abraxis Bioscience, Aravis, British Council - Darwin Now, CNSystems, Cyntellect, EnviroGene, GE Healthcare Validation, Genetix, Flowmedical, London South Bank University, Molecular Vision, Oxford Expression Technologies, Telormedix, Virusure, Vivendy Therapeutics and Whatman - Part of GE Healthcare.
Biotech in Europe Investor Forum
Zurich, Switzerland
15-16 September 2009
Conference Roundup
Conference Roundup: Read our roundups from our attendance at industry events: Biotech in Europe Investor Forum, BIOTECHNICA 2008, 16th Annual BioPartnering Europe, Medica 2008, BIO-Europe 2008, 27th Annual J.P. Morgan Healthcare Conference, Informex 2009, European Life Science CEO Forum For Partnering & Investing, BIA & NESTA MedTech Investing Forum, The 8th MedTech Investing Conference. More…
Meet Us At
Date Event Location Attending
16 April 2009 BayBio2009 San Francisco, USA Erik Clausen
18 - 22 April 2009 AACR 100th Annual Meeting 2009 Denver, USA Erik Clausen
18 - 21 May 2009 2009 Bio International Convention Atlanta, USA Erik Clausen
29 May - 2 Jun 2009 2009 ASCO Annual Meeting Orlando, USA Erik Clausen
3 - 4 Jun 2009 EuroMedtech 2009 Dusseldorf, Germany Dr Douglas Pretsell
9 - 10 Jun 2009 BioEquity Europe 2009 Munich, Germany Erik Clausen, Dr Douglas Pretsell
25 Jun 2009 6th Annual EPIC Biotechnology Conference London, UK Sue Charles
3 - 6 Aug Drug Discovery & Development Week Conferences Boston, USA Erik Clausen
For our full conference attendance programme click here.
People
Here are some team additions and promotions:
Erik Clausen
Appointed as Partner & General Manager,
San Francisco (January 2009)
Dr Lynne Trowbridge
Appointed as Account Director
(January 2009)
Mark Mousley
Appointed as Studio Manager
(September 2008)
Katie Odgaard
Promoted to Account Manager
(October 2008)
Holly Griffiths
Promoted to Account Manager
(October 2008)
Ian Watson
Appointed as Senior Creative
(October 2008)
Dr Robert Mayer
Promoted to Account Manager
(October 2008)

College Group - Insight
At the market research industry’s annual awards dinner in December, Truth, College Hill’s strategic insight company, received the hotly contested award for Best New Agency 2008. According to the judges, the award acknowledges “the entrepreneurial spirit, achievement and ambition of new agencies, and rewards the winner for financial growth, client retention and research innovation. Truth is a new agency which has already made a real contribution to the evolution of the market research industry with its ownership model and ambitious plans for growth.” Since its foundation in 2007, Truth has built a blue chip client base including Nokia, L’Oreal, Bacardi, Pepsico, HSBC, AstraZeneca and Royal Mail. Read this press release…
College Group - News
College Hill Invests in Digital
College Hill has recently announced that it has invested in Tonic, an award-winning digital design and branding agency. Founded in 1998, Tonic employs some forty people and has built an enviable client roster of both consumer and corporate brands including Sony Europe, Telenor, Fortis, GSK, UBS, MTV Europe and Nokia amongst others. Tonic is recognised for connecting global brands with its major stakeholders through the creative use of digital media. Read this press release…

College Hill Wins Award for Best Financial Communications
College Hill was the winner of the 2008 Public Relations Consultants Association (PRCA) Financial Award recognising the extensive coverage it generated for Ukrainian wheat and oilseed farming company Landkom. Read this press release…
College Hill Appoints Donna Zurcher as Managing Director
College Hill has recently announced the appointment of Donna Zurcher as Managing Director. Donna is a senior PR and Marketing specialist with over 20 years experience in both consultancy and in-house roles. Donna has an impressive track record of managing and growing large business operations. Prior to joining College Hill she has held the position of Managing Director for two well respected agencies, Lowe Bell Good Relations and Ogilvy PR Worldwide; and gained in-house experience as VP Global Communications for National Media Corp and as Head of Communications for Microsoft Consulting Partner, 1E. Read this press release…
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College Hill - Life Sciences
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Manchester   Tel: +44 (0)1260 296 500
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www.collegehill-lifesciences.com